Our growth strategy for the next five years is as follows:
- Organic growth by launching new stores and maturating the current ones;
- Focus on commercial excellence, through pricing, portfolio, logistics, communication, credit and farmer assistance initiatives;
- Continuous improvement in distribution channels;
- Digital transformation; and
- Growth through M&A opportunities, becoming the benchmark in the retail of Ag Inputs.
Our mission – To support Brazilian farmers in constantly building their legacy with the best Ag Inputs, technology solutions and services.
Vision – To be the biggest and most admired omnichannel agribusiness retailer in Brazil, bringing prosperity to farmers and the communities where we are present, as well as the best return in the sector for shareholders, while contributing to the preservation of our planet.
Values – Simplicity, trust and authenticity.
Purpose – We are prosperity agents who are fiercely determined to make the agribusiness industry thrive.